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618大品牌求回血 小店家要引流
2020-06-24 18:05:54      北国网

  2019-2020NIANZUICHANGJIANDEXIANXIANGZHIYI,JIUSHI“BEITAIZHUANZHENG”。

青啤CWB1  CONGHUAWEIDE“BEITAIJIHUA”ZHENFENGUOMIN,DAO“ZHIBODAIHUO”YICIYOUYICIDENGSHANGSHANGYETOUTIAO,QIZHIBODECHANGJING、SHIJIANJIEDIAN、GENGSHICONGBIANYUANGONGNENG,KUAISUZHANLINGCWEI。

青啤CWB1  JUPINGANZHENGQUANYANJIUSUOBAOGAOCHENG,LINIANLAI618 DEGUIMOJUNYUSHUANGSHIYICHAJUJIAODA, DAN2020NIAN618 GOUWUJIEDEDIWEI,HUOJIANGDAFUTISHENG。QUANWANGGMV ZENGSUYIDAFUPAOLUO2019 NIANDE11.8%.

  一个要钱,一个要人

  ZAIHONGGUANCENGMIANSHANG,618ZONGTIBEIJIYUHOUWANG,DANYALIKEJIMIQIEGUANZHUGEPINGTAIJICHUDESHUJU,FAXIANBUTONGPINPAI,DUI618DEYUQIYUMUBIAO,YOUWEIMIAODECHAYI。

要人

青啤CWB1  JIUDAPINPAILAISHUO,YOUQISHIFUZHUANGLEIXINGDESHANGJIA,TAMENGENGDUODEWEILEQINGKUCUN,RANGXIANJINLIUHUIXUE,SUOYITAMENJIADALEDUIZHIBODETOURU,JISHISHIPEIBENZHUANYAOHEYESHIZAISUOBUXI。YOUSHANGJIABIAOSHI:“GAOQIANGDUDEJIANGJIARANGLIXIA,CUXIAOMUBIAOSHIDADAOLE,DANLIRUNKONGJIANTAIXIAO,ZHEICHANG618ZHISHIWEILEHUOXIALAI。”

  XIANGJIAOYUDAPINPAIYAOQIANBUTONG,YIXIEKUCUNYALIBUDADEZHONGXIAOPINPAI,ZEGENGDUOSHIYAOREN:TAMENXIWANGTONGGUO618DEJIEDIANJIEHEZHIBODEXINGSHI,JIEQURENQIYULIULIANG,CONGERSHIXIANJIANGXIAOFEIZHECONGGONGYULIULIANGWANGZIJIADESIYULIULIANGCHENDIAN。

  学会引流 让你的小店开挂

  YALIKEJIYIZHIGUANZHUXIAOWEIQIYEHULIANWANGHUADETUIJINGONGZUO。ZAIYALITUANDUIKANLAI,KANKAIXIAODIANZHEIJIANSHI,BUJINSHIPUTONGRENCHUANGYEJINGCHANGXUANZEDEYITIAOLU,GENGZHONGYAODESHI,MEIYIJIAXIAODIAN,JIBENJIUSHIYIGEWANZHENGDESHANGYEBIHUAN。 MEIGEXIAODIANLAOBAN,GENNEIXIEWUBAIQIANGDAGONGSIYUDAODERENLIZIYUANGUANLI、CAIWUGUANLI、QUDAOGUANLIDENGWENTI,DOUYIYANG,QUBIEZHISHISHEJIDAODEGUIMODAXIAOBUTONGERYI。

青啤CWB1  SUOYI,FUCHIXIAODIANSHENGYI,JIUSHIBANGZHUCHUANGYERENQUN,QULIJIESHENGYISHIJIEDEYIGEZHONGYAODEZUIXIAOHUAMOXING。

引流

  JIUNAYALIKEJIFUWUDEYIGEBENDISHITIXIAODIANWEILI,BANGZHUKEHUGOUJIANLEXIAOCHENGXUZHIHOU,KEHUJINGGUOYIDUANSHIJIANDESHIYONG,GENYUNYINGTUANDUIFANYING:TABUDONGDERUHEGENGHAODEYINLIU。

  YALITUANDUISHOUXIANFENXILEKEHUDEJUTIQINGKUANG:SIXIANCHENGSHI、YOUSHITIDIAN、ZUOFUJINSHEQUDESHURENSHENGYI,YOUYIDINGDEPEISONGNENGLI,FUJINYOUQITATONGLEIXINGDESHANGPUJINGZHENG。

  DIYIBU,JIYUKEHUDEZHENSHIQINGKUANG,YUNYINGTUANDUIJIANYIXIAODIANLAOBANZAIRICHANGDEXIAOSHOUGONGZUOZHONG,KEYITONGGUOXIAOCHENGXUWEIKEHUFAYOUHUIQUAN,YINDAOKEHUJINQUN,GUANZHUZIJIDEXIAOCHENGXU,WEIYIHOUDEXIANSHANGYINGXIAOHUODONG「XUSHUI」CHENDIANZIJIDELIULIANG。DANGRAN,WEILEJIANGDIYONGHUDECHUQIFANGYUXINLI,ERYONGHUYEKEYIXUANZEZAIXIANSHANGHUOXIANXIASHIYONGYOUHUIQUAN。

  TONGGUOYALIXIAOCHENGXUDESHANGPINYOUHUIQUAN、PINTUAN、MIAOSHADENGFULIJIHUOHUIYUANDEHUDONG,CIJIXIAODIANZISHENDESIYUYONGHUXIADANGOUMAI,XINGCHENGLIULIANGJIAOYIZHUANHUA。

青啤CWB1  DIERBU,MENDIANDAOGOUKEYISHENGCHENGZHUANSHUXIAOCHENGXUMAHAIBAO,FENXIANGZHIGONGZHONGHAO、FENSIQUN、PENGYOUQUANDENG,JIANGPINPAIQIANKEYINLIUDAOPINPAISIYUCHICHENDIAN,CUJINHUODONGZHUANHUA。

  YALITUANDUIZHICHU,MUQIANDIANJIAZUIZHONGYAODEDONGZUOSHI,YINDAOJIEFANGGUANZHUZIJIDEGONGZHONGHAO、FUWUHAODENGFANGSHI,CHENDIANYONGHU。ZUIZHONGRANGXIAODIANWANCHENGCONG“QIANQIXUSHUI”DAO“HUDONG”ZAIDAO“ZHUANHUA”DEQUANLIANLUYINGXIAOBIHUAN。

  扩大用户的朋友圈影响力

  ZAIXIAOXIANCHENGDESHENGYI,YIDINGYAODUODIAN“RENQINGWEI”

口碑营销

青啤CWB1  BIRUYALITUANDUIJIANYIKEHUPINGSHIYAOZHUNBEIYIXIESHUIGUOXIAOYANG,GUKEMAILEZHEIKUANXINPINSHUIGUO,JIUSONGLINGYIZHONGXINPINSHUIGUODEXIAOYANG。XUYAOTEBIEZHICHUDESHI,YIDINGBUNENGRANGGUKEJUEDENIKOUMEN,YAOSONGJIUSONGSHUANGFEN。

  ZHEIYANGTACHIWANDIYIZHONGSHUIGUO,JIUYOUHENDAGAILVHUIZAILAIMAIDIERZHONGSHUIGUO。TONGSHI,YINWEINISONGDESHISHUANGFEN,TAKENENGJIUHUIBAQIZHONGYIFENSUISHOUSONGJIZHOUBIANLINJUHUOPENGYOU,XIANGDANGYUJINIJIESHAOLEKEHU。

青啤CWB1  CHUCIZHIWAI,DIANZHUKEYIZAIYANGPINDEBAOZHUANGSHANG,XIESHANGXIAODIANDEWEIXINHEDIANMING,HUOZHESHIXIAOCHENGXU,ZAIJIAYIJUNUANXINDEHUA,BIRUSHUO:JIANGTIANMIDEGUOSHIYUNINGONGXIANG。XIEZHEIJUHUADEMUDE,CHULERANGYONGHUGANDAONUANXINZHIWAI,GENGZHONGYAODESHI,ZAIXIANCHENGZUIHAODEXUANCHUANFANGSHI,JIUSHIKOUKOUXIANGCHUAN。ZHEIFENYANGPIN,JIUSHITAMENDESHEJIAOHUOBI。

  SUOYI,MEIGEXIAODIANDIANZHU,DOUYAOZHENXIHEMEIYIWEIGUKEHUDONGDEJIHUI,BATABIANCHENGNIDEDAIYANREN。

青啤CWB1  ZHEIYANGDEXIANXIAYUXIANSHANGLIANDONGDELAXINFANGSHI,QICHENGBENBUDANBICHUNXIANSHANGDELAXINDI,ERQIEGENGJIAZHIJIEJINGZHUN。

  疫情冲击零售业,网络零售需求持续增加

青啤CWB1  2020NIAN6 YUE, ZHONGGUOZAIDUCHUXIANXINGUANBINGDUYIQING,ZHEIYIWEIZHE,YOUKENENGHUICHIXUTUIDONGXIAOFEIZHEZHUANXIANGXIANSHANG, WANGSHANGLINGSHOUZHANBIHUOJIANGJINYIBUTIGAO。

  2020NIANYIGUOYIBAN,XIAOCHENGXUJIANGZAIGENGDADEFANWEINEICHENGJIECONGXIANXIAZHUANXIANGXIANSHANGDEXIAOFEIXUQIU。

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